Richard Moreth is Head of PV Sales at VITRONIC Germany, Vice President of SolarUNITED, member of ETIP PV Steering Committee, Board Member of VDMA PV and Battery departments. His experience is in Automatic Quality Inspection (AOI) by having integrated > 2,000 of such camera systems since 2005 into PV cell and module production lines worldwide. His mission is to support activities to improve quality and quality awareness at PV. He is convinced that quality needs to be tracked and fed back along the whole value chain in order to reach sustainability and longevity. Up to now this is not in the focus of Asian PV products but could be the main assets of PV made in Europe.